Matthew 16:24-25 (NKJV)
Then Jesus said to His disciples, "If anyone desires to come after Me, let him deny himself, and take up his cross, and follow Me. For whoever desires to save his life will lose it, but whoever loses his life for My sake will find it.
Many think that taking up your cross means living with a little discomfort. They will say: "Well that is just my cross to bear." Think about what it meant to Jesus and to those who lived during his time. It meant nothing less than death. The follower of Jesus Christ is to die to himself. But don't stop there; what is the result of such loss of life? It means finding real life, the kind of life Jesus was taking about when he said: "I have come that they may have life, and that they may have it more abundantly." [John 10:10b]
Jesus logic always seems to go backwards from the world's. People say if I see it, I'll believe it. Jesus says believe it and you will see it. People say "live today for tomorrow you may die." Jesus says die today and tomorrow you will live.